Blinc's mascara is the original water resistant mascara to form tiny tubes around your lashes rather than painting them like conventional mascaras.

Once applied, the tubes bind to your lashes and cannot run, smudge, clump or flake, even if you cry or rub your eyes. Only when you are ready for removal, the tubes will effortlessly slide off your lashes without the use of harsh makeup remover.

Blinc has been clinically tested to be non-irritating making it ideal for sensitive eyes, contact lens wearers and active people in search of a mascara whose look, hold and ease of removal is without compromise.

Blinc lasts 2 to 3 times longer because it does not dry out as fast as traditional oil-based paint mascaras. Blinc will stay on until you are ready to take it off, even if you were to cry or rub your eyes, that is why Bride’s Magazine ranked Blinc as a top 10 mascara to wear for your wedding day.